Carreli first started with a vision that head designer Daniel Abissidan had in the late 80's. After operating several denim stores across Montreal and its surroundings, Daniel noticed the emerging demand for a high quality denim at a competitive price point.
He then went on to study the construction of denim, its different fit possibilities,fabrics, and washing effects. The Carreli label was officially launched in 1989 with the creation of the Ashley style that sold over one million pair worldwide and still going strong to this day.
The brand is distributed across North America, Europe and Australia with over 2000 stores proudly selling their denims. They believe that a perfect pair of jeans consists of 3 simple elements : The Fit, The Fabric and The Washing Effects.
Carreli is considered today as one of Canada's most influential denim brands and is still run by founder Daniel Abissidan and his three sons.